Mud vs. Love: The Coffee Truck Standoff
I have to wonder if there’s another Dumpling War brewing.
There’s a coffee truck that stations itself, each and every day, a few hundred meters away from my office on Wall Street. It’s bright orange, it blasts music from within the truck, their logo looks like a splash of coffee, and they make an OK iced mocha. It’s called “Love Coffee.”
For anyone who has spent any time around Astor place, all but the last characteristic should sound strangely familiar. Mud also has all of those things, except they make a *mean* iced mocha.
I am a huge Mud fan, and really disapointed that an unoriginal entrepreneur decided to earn some quick cash by encroaching on Mud’s popularity. They probably figure, between the tourists and the suits, who will know the difference?
I guess they forgot that suits are all too familiar with intellectual property.
That’s pathetic. They should be ashamed. What they will eventually really be is sued.